Something that Lorraine Kelly found out yesterday when she found herself battling the elements in front of the cameras in a very breezy Scotland.
The TV presenter was caught in a very strong gust of wind as she started the country's digital countdown.
Breezy: Lorraine Kelly laughs as she caught up in a strong gust of wind as she launches Scotland's month countdown to its digital switchover
Thigh's the limit: The wind gets the better of Lorraine Kelly yesterday
She was posing with a cardboard cut out of a television screen when her tartan dress was whipped up by the weather.
Thankfully for Lorraine, 51, her blushes were spared as the sudden gust only flashed her knee-high boot clad slender legs.
The chat show host was in Edinburgh to begin the six month countdown until Scotland becomes a fully digital country.
Thar she blows: Lorraine hold tightly onto her cardboard TV screen as she fights the wind
Ever the professional: Lorraine regains control of her prop and smiles broadly for the cameras
She joined Digital UK's national manager Paul Hughes and the company's mascot Digit Al in the city's Festival Square for the countdown.
One in five Scottish households have already switched to digital and next summer, analogue terrestrial TV services for four million viewers across the country will start being turned off, as the switchover reaches it's final stages.
And Lorraine said it was an exciting change and reassured people not to worry about making the change.
Digital buddies: Lorraine poses with Digital UK's mascot, Digit Al
She said: 'For everybody on TV the switch over means that your programme is going to be seen by everybody.
'I don't think it's a sad thing to be turning off the analogue terrestrial TV because I do think that digital is an improvement and we all have to move with the times.
'I think people are a wee bit anxious about moving to digital but they shouldn't be. They don't have to go out and buy a big shiny new TV.'
Reassurance: Lorraine and Digital UK national manager Paul Hughes said people shouldn't be worried about switching to digital TV
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1329372/Lorraine-Kelly-kicks-digital-crossover-countdown-windy-Scotland.html#ixzz15BlX6DQ6
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